The Progress
When I first started thinking about Mojo longboards it wasn't even a name yet, only an idea. An idea of having a longboard with a handle in it. I looked around and found only one site with a board that had a handle and the board wasn't all that cool looking.
The first board I bought on amazon. When it came in the mail, right away I started carving out a handle with a pocket knife and a box cutter. I can be really handy with a box cutter but it looked a lot better after I had borrowed a few tools from my father. I rode that board for 6 months and received a lot of compliments for the handle. So many of my fellow college students asked where I got it, those who had a longboard would say “man I wish my board had a handle, that would make it so much easier to carry around at school!” Those who wanted a longboard would say “Man, when I get a board I want one with a handle in it too.” Right away I knew the real longboard market wasn’t being fully tapped. Most boarders are college student but boards were being made just for boarders. They needed to be made with the college student in mind.
The first board I bought on amazon. When it came in the mail, right away I started carving out a handle with a pocket knife and a box cutter. I can be really handy with a box cutter but it looked a lot better after I had borrowed a few tools from my father. I rode that board for 6 months and received a lot of compliments for the handle. So many of my fellow college students asked where I got it, those who had a longboard would say “man I wish my board had a handle, that would make it so much easier to carry around at school!” Those who wanted a longboard would say “Man, when I get a board I want one with a handle in it too.” Right away I knew the real longboard market wasn’t being fully tapped. Most boarders are college student but boards were being made just for boarders. They needed to be made with the college student in mind.
The business didn't become something till my entrepreneur teacher, Ralph Little, challenged me to make a video about the project in ten days. I ran with the challenge and never stop running sense. Mojo longboards didn’t fully take off till 3 things happened. #1 a fire kindled by my entrepreneur teacher to get the idea moving. #2 I had to work out all the details of how to get the boards manufactured, and how to ship them. #3 Friends and random people, who later became friends, grew to raving fans and gave me their full support.
The cardboard mockup
We went through many different designs and finally settle on the board you now see today called the Eve.
I made different cardboard mockups and asked Friends with the right tools to make prototypes. After much searching we then found a manufacture who would work with us and they just so happened to be in the same town.
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